WATCH: Arcade Fire Tease New Music with "Creature Comfort" Cereal Ad

June 14, 2017
Win Butler of Arcade Fire

USA Today

Fact: Marshmallows are the best part of Lucky Charms. We know it, you know it, and Arcade Fire knows it, which is probably why the band invented a new marshmallow-only cereal. Kind of.

The band used a “cereal ad” to tease their new song, “Creature Comfort.” Watch below!

Okay, so maybe they’re not such huge fans of the Lucky Charms marshmallows, as evidenced by the sarcasm in the teaser. But they do want you to be a fan of the new track, which will hopefully drop soon.

And because we know you don’t want to wait too long, you can catch a “Creature Comfort” performance debut in the fan-shot video from Barcelona's Primavera Sound festival below.